We have 6 factors

1.URL: Include the Focus keyword on URL(whatever the focus keyword we are going to slecet that keyword we are mentioned inURL compulsory)

2.Meta Tittle:

A tittle can be atleast 60-65 charcters and we need to include focus keyword is mandatory and that keyword keep it beginning of the sentance is mandatory and make it compelling enough to click and keep it unique and keep it in tittle case and also keep the brand name at the end.

3.Meta Description:

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